The Universal Language: Annotating Political Messaging during Super Bowl Halftime Shows

Super Bowl LIX Halftime Show

Caption: (Ashley Landis/The Associated Press, CBC News, https://www.cbc.ca/news/entertainment/kendrick-lamar-drake-super-bowl-halftime-performance-1.7454905)
(Ashley Landis/The Associated Press, CBC News, https://www.cbc.ca/news/entertainment/kendrick-lamar-drake-super-bowl-halftime-performance-1.7454905)

"40 acres and a mule, this is bigger than the music."

- Kendrick Lamar

Super Bowl LIX Halftime Show

Annotations

00:15 - 00:20

Controller design of the stage
Alludes to the gamification of the American dream
Visual
Set Design

00:22 - 00:30

Salutations, it's your uncle, Sam And this is the great American game [Uncle Sam]
Parallel between the Super Bowl game and the game of politics
Uncle Sam appropriation as a nod to the "Uncle Tom" stereotype
Vocal
Visual
Critical
Clothing

01:06 - 01:09

"Started on government cheese, now I can seize the government too"
Reference to food stamps and government assistance, call to action for Black America to stand up to the government [1]
Vocal
Call to Action

01:21 - 01:27

"The revolution 'bout to be televised You picked the right time, but the wrong guy"
Reference to the song "The Revolution will not be televised" by Gil Scot-Heron
Vocal
Call to Action

02:47 - 02:55

"Too loud, too reckless, too ghetto"
Conditioning within white supremacy in America that Black people should be docile, quiet and grateful for what they get, not loud and aggressive as the common stereotype of Black culture [2]
Vocal
Critical

02:56 - 03:03

"Mr. Lamar, do you really know how to play the game? Then tighten up."
"Tightening up" is a concept pushed onto Black communities--here telling the rapper to change the performance to fit the white agenda and level of comfort
Vocal
Cultural
Critical

03:04 - 03:50

American Flag
K.Dot walking down the middle as if symbolizing revolution-deconstruction and the division of the US.
Flag was built by the "back of the dancers" symbolizing the backs that built this country against their will [3]
Visual
Cultural
Critical
Clothing

06:00 - 06:10

"The old culture cheat code. Scorekeeper, deduct one life."
Nod to the importance of tight-knit community, and the punishment of Black Americans and creation of a culture that purposefully puts Black communities in harms way [4]
Vocal
Cultural
Critical

08:47 - 09:26

"Tell me what you gon' do to me […] But you can't bring the truth to me […] I recognize your false confidence, Promises all in your conversation"
Referencing the threats against Black communities and false promises and toleration presented by the administration
Vocal
Critical

09:48 - 10:00

"That's what America wants! Nice and calm."
Alluding to the expectation towards Black Americans to be docile, assimilated--but not to the point of equity or confidence--and digestable to white audiences or counterparts
Vocal
Critical

10:02 - 10:04

"It's a cultural divide"
Referencing both the public beef of K.Dot and Drake, as well as the political polarization of the U.S.
Vocal
Cultural

10:07 - 10:10

"Forty acres and a mule, this is bigger than the music"
Reference to the unrealized promise by the U.S. gov. to give formerly enslaved African Americans control, ownership, and freedom of their land and resources
Vocal
Cultural

10:11 - 10:15

"They tried to rig the game but you can't fake influence"
Pointing out the ongoing attempts to undermine and suppress the true poewr of Black culture and individuals, though its presence and power cannot be replicated or reproduced [5]
Vocal
Cultural

11:28 - 11:35

Serena Williams shown crip walking, self-empowerment for herself and Compton

Visual
Cultural

13:01 - 13:10

"Turn this TV off, turn this TV off"
Instructing viewers to stop being distracted by what the media and government are pushing out and stand together--about 1.3 million viewers dropped from the broadcast, demonstrating his reach and influence [6]
Vocal
Call to Action
Cultural

13:11 - 13:13

"Game Over" in the stadium audience lights, suggesting the loss of the American government as we know it, and a call to action for change

Visual
Set Design
Call to Action

Super Bowl LX Halftime Show, Kendrick Lamar, Apple Music, February 9, 2025, https://ia800601.us.archive.org/7/items/untitled-2_20251005/Untitled%202.mp4

Footnotes

[1] “Super Bowl LIX Halftime Show,” Genius, February 9, 2025, https://genius.com/Kendrick-lamar-and-nfl-super-bowl-lix-halftime-show-lyrics .

[2] Riley Wood, “Kendrick Lamar’s Super Bowl Performance,” The Panther, February 21, 2025, https://www.thepanthernewspaper.org/entertainment/kendrick-lamars-super-bowl-performance .

[3] Tiana Clark, “Kendrick Lamar’s Halftime Show Was Radically Political, if You Knew Where to Look,” New York Times, February 14, 2025, https://www.nytimes.com/2025/02/14/opinion/kendrick-lamar-halftime-art.html .

[4] Riley Wood, “Kendrick Lamar’s Super Bowl Performance,” 2025.

[5] Ibid.

[6] Ibid.

Project By: kmpartlow
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