The Universal Language: Annotating Political Messaging during Super Bowl Halftime Shows

Super Bowl LX Halftime Show

Caption: (Facebook/Meanwhile In Philly, Maroon Tiger Media, https://maroontigermedia.com/2026/02/bad-bunny-super-bowl-turning-point-usa-america-puerto-rico/)
(Facebook/Meanwhile In Philly, Maroon Tiger Media, https://maroontigermedia.com/2026/02/bad-bunny-super-bowl-turning-point-usa-america-puerto-rico/)

"Seguimo' aquí" [We are still here]

- Benito Antonio Martínez Ocasio

Super Bowl LX Halftime Show

Annotations

00:00 - 00:03

"Qué rico es ser latino" [How wonderful it is to be Latino]

Vocal
Cultural

00:07 - 00:09

Sugarcane fields
A reminder of the island's colonial history as enslaved people were made to cultivate sugar cane starting in the 1500s. The US took the island by force at the end of the 19th century and set up its own lucrative sugar colony [1]
Visual
Set Design
Cultural

00:18 - 00:23

Farmers (jibaros) in traditional PR straw hats (pavas) that farmers would wear to protect themselves from the sun
Pavas are a symbol of rural life and PR identity
Visual
Clothing
Cultural

00:42 - 00:45

Coco trio stand
Call outs throughout the performance to various roadside stops and real businesses that can be found in the Caribbean and the US
Visual
Set Design
Cultural

01:06 - 01:10

Piraguas (shaved ice) stand
Acknowledges the interplay and commonalities among countries in the Americas [2]
Visual
Set Design
Cultural

03:40 - 03:42

"Estás escuchando música de Puerto Rico" [You're listening to music from Puerto Rico]

Vocal
Cultural

04:14 - 04:17

Concho, the PR crested toad
A species of toad that is native to PR and is considered critically endangered by the IUCN
Visual
Object
Cultural

04:35 - 04:49

"Es porque nunca, nunca dejé de creer en mí Tú también debería', tú también deberías de creer en ti, Vales más de lo que piensa', créeme"
[It's because I never, never stopped believing in myself, And you should, you should believe in yourself too, You're more valuable than you think, believe me]
Vocal
Call to Action

05:08 - 06:20

Lady Gaga sporting Flor de Maga, the official flower of PR
The native flower is a symbol of strength, resilience and beauty
The salsa adaptation of her song calls out to the calls for Bad Bunny to assimilate and translate his own songs for the performance [3]
Visual
Object
Cultural

06:25 - 06:30

"Mientras uno está vivo, uno debe amar lo más que pueda" [While one is alive one must love as much as possible]

Vocal
Call to Action

07:25 - 07:30

"Nueva York" [New York]
Highlighting the PR community and culture in New York
Vocal
Visual
Cultural
Set Design

08:46 - 08:49

Maria Antonia (Toñita) Cay cameo
Started the Caribbean Social Club in Williamsburg, which now serves as a hub for the New Yor-ican diaspora community [4]
Visual
Set Design
Cultural

08:52 - 09:03

Bad Bunny won the Grammy Award for Album of the Year as the first Spanish-language album to ever receive the award
He was inspired by Latino artists before him, and hopes to remind the next generation, and previous, that progress, success, and fulfillment is achievable
Visual
Vocal
Cultural
Call to Action

09:22 - 09:53

"No, no sueltes la bandera ni olvides el lelolai, Que no quiero que hagan contigo lo que le pasó a Hawái" [No, don't let go of the flag nor forget the lelolai, 'Cause I don't want them to do to you what happened to Hawaii]
Ricky Martin, another PR icon, sings a verse from Bad Bunny's song "Lo Que Le Pasó a Hawaii"
Vocal
Cultural
Call to Action

09:55 - 10:05

El Apagón ["The Blackout"] Reference to the socioeconomic issues in PR, specifically the frequent blackouts due to an unreliable power grid that was damaged by Hurrican Maria [5]

Vocal
Visual
Cultural
Set Design

10:07 - 10:35

PR flag used in the pro-independence movement when the U.S. sought control of the island. Banned by the U.S. gov. in 1948. The flag is still associated with the independence movement and anti-colonial sentiment [6]

Visual
Cultural
Object

11:04 - 11:09

"ahora todos quieren ser latino', no, Pero les falta sazón, batería y reggaetón" [now everyone wants to be Latino, no, But they lack rhythm, drums and reggaetón]

Vocal
Critical

11:55 - 12:22

"God bless America, Sea […]" [God bless America, doesn't matter if it's […]]
Bringing together the theme of unity, and debasing the centralization of the US as "America"
Vocal
Visual
Cultural
Set Design

12:04 - 12:10

"The only thing more powerful than hate is love"
Presented on the scoreboard screen, calling for all to spread love
Visual
Set Design

12:24 - 12:26

"Seguimo' aquí" [We are still here]
Despite the attempts to erase Latinos from the US and diminish their presense in the Americas, they are still present, thriving, living, and inspiring
Vocal
Call to Action
Critical

12:24 - 12:25

"Together, we are America"
This phrase is enscribed on the football as a message of unity and love across the Americas, a form of response against the divisive US administration and ICE efforts
Visual
Call to Action
Critical
Object

Super Bowl LX Halftime Show, Bad Bunny, Apple Music, February 8, 2026, https://ia902908.us.archive.org/23/items/bad-bunny-superbowl/Bad%20Bunny%20Superbowl.mp4

Footnotes

[1] Andrew R. Chow, “Bad Bunny’s Super Bowl Halftime Show Was an Exuberant Act of Resistance,” Time, February 8, 2026, https://time.com/7373018/bad-bunny-super-bowl-halftime-show-analysis/ .

[2] Ricardo Zuniga, "Breaking down the symbolism in Bad Bunny's Super Bowl halftime show," Associated Press, February 9, 2026, https://apnews.com/article/bad-bunny-super-bowl-halftime-show-symbols-4252e3495e2b716b1be9064d5821b61e .

[3] Abby Hughes, “Decoding the nods to Latino culture in Bad Bunny’s Super Bowl performance,” CBC News, February 9, 2026, https://www.cbc.ca/news/entertainment/bad-bunny-super-bowl-9.7080714 .

[4] Ibid.

[5] Ibid.

[6] Ibid.

[7] Ibid.

Project By: kmpartlow
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